Nintendo Takes a Huge Hit to Profits: Can They Survive?

Over the years, Nintendo has pumped out more titles and more systems than ever seen by any video game company. Yet, somehow, their sales continuously plummet, year after year.

Most recent projections show a 36% drop in profits, and honestly, I don’t see it getting any better until the Nintendo NX, at the very least. However, Nintendo executives haven’t lost any confidence, stating that they’re right on track to meeting their sales goals by March 2016.

How much can that confidence carry them though? For years, Nintendo has clung on to a few big-name titles like Legend of Zelda, Mario, and Pokemon, while releasing very few “core gamer” titles that a lot of people have been almost demanding of them, and even though these titles may keep them afloat for a while, I’m not entirely convinced it’s going to keep them alive and thriving in today’s video game industry. There’s a whole new standard, and Nintendo needs to catch up and start reaching out to a wider demographic. Fortunately, that’s where the Nintendo NX comes in.

The NX will be bringing the almost 40 year old game company into the ring with Microsoft and Sony. This is great for a multitude of reasons. First off, Nintendo has been working hard on preparing some third-party games for the NX, which is completely necessary if they want to compete with the Xbox One and PS4. It’s also rumored, with decent evidence, that the NX may even hold better specs than either of it’s next-gen competitors. Nintendo’s new president, Tatsumi Kimishima, has also stated that, “…I can assure you we’re not building the next version of the Wii or Wii U,” which I think everyone can agree is a GREAT move! It’s not even so much of a good move, as it is a bad move to make the same mistake as they did back in 2013 with the Wii U.

So even though there is concern regarding Nintendo’s future, I believe they can make it. But only if they change with the times and reach out to all gamers, rather than the ones they already know are going to buy their games. With all of that being said, here’s to hoping for Nintendo’s best year yet!




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